Project Overview
The Client
BPI Outdoor Living is a leader in designing and constructing unique, low-maintenance outdoor living spaces in the Indianapolis, Indiana area. BPI recognized their need for an updated look and feel to their website and brand as a whole.
The Challenge
Design a high-end outdoor living space responsive website that will allow BPI to increase revenue, attract new customers, and sell to their ideal audience. Give the company a face lift by designing a new logo that captures the spirit of the brand.
Role:
Lead Designer
brand
A logo to match the brand story
At the beginning of the project, BPI did not originally ask for a new logo. After several weeks of consulting on the direction of the brand and how the website was going to shape their digital presence, they quickly decided a new logo was necessary to match their new brand story. The new logo adds sophistication and elegance to their brand.
website
A website to attract the right customers
While in the discovery phase of the project, it was clear customers needed to be able to envision what their potential backyard could look like. They also wanted to know that BPI would be able to help them find solutions and build quality work. To enforce these ideas across the website we created four “lifestyles” so every user could find something they were looking for quickly instead of just scrolling through an image gallery.
